lana michiko womack
lana michiko womack
Independent producer offering end to end creative and production services in Los Angeles
producing, development & strategy
Branded Content
Campaigns
Live Events
LANA MICHIKO WOMACK
PRINCIPLE & EXECUTIVE PRODUCER
Hey there! I’m a multi-format producer-of-all-trades living in Los Angeles, with a decade of experience working with industry-leading production companies like Done+Dusted, Fulwell, Dick Clark Productions, and OBB Media. I’ve worked with brands like Google, Meta, Spotify, Skims, Adidas, DICK’S Sporting Goods, Sapphire Reserve, and many more.
I cut my teeth in the adrenaline-fueled world of live TV production, with credits ranging from Emmys, Golden Globe Awards and 14-hour music festival livestreams, to Victoria’s Secret Fashion Shows and concert films with artists from The Weeknd to Elton John.
In live events, you pretty much learn it all; live talent producing, event planning, live music production, documentary producing, comedy producing, and so much more.
Since pivoting more heavily towards branded content, I’ve spent time as a producer at Google, and as an EP on multi-million dollar campaigns and projects for DICK’S, Adidas, Skims, Fanatics, Allbirds, iHeart Radio and many more. Formats range from experiential activations to traditional commercial campaigns, premium livestreams to digital and longform content. Even a few experimental projects working with artists and using the latest AI models to create work that didn’t used to be possible.
My capabilities range from initial concept development and campaign strategy; to producing or show running, overseeing every step of the process from green light to rollout.
Reach out if you’d like to discuss a project or get a full list of credits.
Lanamwomack@gmail.com